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ISBI @ Strathmore Business School
ISBI @ Strathmore Business School

73 Followers

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Apr 4, 2022

THE IMPORTANCE OF CUSTOMER RETENTION FOR BUSINESS GROWTH

The noise in the market place is far too high and the subject of customer retention cannot be left for chance. There are a lot of me-too brands that create stiff competition thus making the process of making a purchase decision tedious for a customer resulting to low customer loyalty…

Customer

6 min read

THE IMPORTANCE OF CUSTOMER RETENTION FOR BUSINESS GROWTH
THE IMPORTANCE OF CUSTOMER RETENTION FOR BUSINESS GROWTH
Customer

6 min read


Published in ISBI @ Strathmore Business School

·Apr 28, 2021

Taking Control of Your Business Cash flow

Your business can be profitable yet lack cash. We have seen the likes of Uchumi, Nakumatt and more recently, Tuskys supermarkets all collapse because they were unable to properly manage their cash flow. I know you’re currently wondering: “if these huge businesses with certified public accountants, qualified management teams &…

Articles

5 min read

Taking Control of Your Business Cash flow)
Taking Control of Your Business Cash flow)
Articles

5 min read


Feb 10, 2021

Building your Online Presence to Boost Sales

A few weeks ago, I was trying to find a jersey for the biggest football team to ever grace the game; Manchester United. All I was looking for was an original, brand new & quality jersey that was designed for someone like me. I immediately went on the internet &…

Entrepreneurship

4 min read

Building your Online Presence to Boost Sales
Building your Online Presence to Boost Sales
Entrepreneurship

4 min read


Published in ISBI @ Strathmore Business School

·Feb 3, 2021

Every team needs such a person

Leadership lessons: it happens quite often that advances of the military industry become eventually part of our civilian life. This time it is behavioral psychology of successful teams. The latest discoveries might teach you a thing or two as a leader of an enterprise. NASA explores the group cohesion for…

Articles

3 min read

Articles

3 min read


Aug 6, 2020

Capital Raising Seminar 2020

On Friday, 13th March 2020, the Kenyan government reported the 1st positive case of the Corona Virus in Kenya. Many parts of the world had been ravished by the deadly virus and to some extent, it seemed a matter of when rather than if. The briefing was short, simple and…

Articles

3 min read

Capital Raising Seminar 2020
Capital Raising Seminar 2020
Articles

3 min read


Jun 17, 2020

How We Make It Work

Agnes & Musembi Kinako (Neema Hospital Kitui) Musembi & Agnes Kinako are beneficiaries of the Advanced Entrepreneurship Program (AEP) conducted by ISBI Institute at Strathmore University Business School. The couple, are co-founders and co-directors of Neema Hospitals, which was founded 28 years ago. Most recently in 2018, Agnes and Musembi…

4 min read

How We Make It Work
How We Make It Work

4 min read


Apr 3, 2020

This too Shall Pass

In business we face challenges every day, some appear harder to solve than others. Thinking smarter will help us through these. You know what won’t? Naïve positivity or indifference. A clear challenge is COVID-19 which is very, very real, and we need to deal with it in reality. On the…

Articles

2 min read

Articles

2 min read


Published in ISBI @ Strathmore Business School

·Mar 22, 2020

This Too Shall Pass

By the early 1800’s, large cities such as New York & London were drowning in horse manure. Urbanization was proving a blessing & a curse equally. As employment opportunities increased within urban areas, rural to urban migration was at its peak. In order to find your way around the urban…

Articles

3 min read

This Too Shall Pass
This Too Shall Pass
Articles

3 min read


Mar 3, 2020

Does Your Work Speak for Itself?

The Real Estate industry in Kenya is riddled with numerous challenges. Many entrepreneurs tend to look at it from the sidelines, without getting involved. Some ventured in by simply buying land but have struggled making a profit out of it. A sizeable number realized different opportunities within the industry and…

Articles

2 min read

Industry Perspectives with Irene Wanjiku
Industry Perspectives with Irene Wanjiku
Articles

2 min read


Published in ISBI @ Strathmore Business School

·Feb 18, 2020

My Posts Get Little Engagement on Social Media

“My posts get little engagement on social media. I have tried different platforms but I am just not getting enough output from digital marketing.” Digital marketing is not just posting items for sale on Facebook or Instagram, neither is it simply using trending hashtags on Twitter or hiring ‘influencers’ to…

Articles

4 min read

My Posts Get Little Engagement on Social Media
My Posts Get Little Engagement on Social Media
Articles

4 min read

ISBI @ Strathmore Business School

ISBI @ Strathmore Business School

73 Followers

Mastering private enterprise. www.isbi-kenya.org.

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